
Why African Hotels Are Missing Out on Millions in Revenue (And How Professional Photography Can Fix It)
African hotels are losing €2.3 billion annually to poor photography. A Tanzanian safari lodge increased revenue by $1.2M after one professional shoot. Discover why 70% of African properties can't compete with international chains – and the simple visual fix that's transforming the continent's hospitality industry.
Read time: 8 minutes

Why Your Hotel's Success in Portugal's Competitive Market Depends on Professional Photography (And How to Get It Right)
Your hotel looks stunning in person, but your booking numbers tell a different story. Here's why professional photography isn't optional in Portugal's competitive market—and the exact ROI you can expect from getting it right.

How to Calculate the Real ROI of Professional Hotel Photography (And Why Your Accountant Will Thank You)
A boutique hotel spent €6,500 on professional photography. Six months later: 23% more direct bookings, €15 higher daily rates, and €255,500 additional annual revenue. Here's the exact formula to calculate your hotel photography ROI and silence every budget meeting objection.

Why Your Hotel Needs a Photography Update (Even If You Think It Doesn’t)
Outdated hotel photos silently hurt bookings, brand trust, and guest expectations. In this article, I share five practical signs your visuals need an upgrade and explain how a strategic shoot can bring your property back to the top of the decision list.
How to Stop Being Just Another Photographer and Start Attracting the Right Clients

Why Outdated Photos Are Costing You Bookings
If you’re not communicating with impact, you’re falling behind.

No, Hiring Influencers Won’t Get Your Hotel More Bookings
Did you hire an influencer to promote your hotel, but bookings didn’t follow? Understand why you are having no results and what you can do instead.

How Great Hotel Photography Can Increase Bookings
For travelers searching online, a hotel is only as good as the images that represent it.

Ready to elevate your Hotel’s visual marketing?
Contact Miguel Gomes, Lisbon’s Premier Hotel Photographer. Working across Portugal, Europe, Africa and Worldwide.